Eric is passionate about figuring out the science behind marketing, especially in the age of data and automation. As a constant tinkerer, figuring out how to accomplish attribution through the entire marketing and sales funnel is more a passion than a job for him. Eric leverages over a decade of experience in marketing, having worked on in agencies, on the client side and at various startups. Industries ranged from consumer-packaged goods to destination experiences, publishing and software. Most notably, he co-founded what became one of the largest code schools in the world, building an extremely sophisticated marketing practice in the process. Today, Eric works with a select group of experts at Yield to help growth-hungry companies quantify their marketing/sales funnels and demystify ROI.
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