About Me
I am a Senior Business Analyst with 3 years of experience in retail analytics. With a strong academic background in economics and statistics and zeal to solve analytical problems, I am capable of driving good results across any team I am associated with.
I am involved in a market research project which is owned by AC Nielsen Measurement Science. My work is concerned with Consumer Panel Services for United Kingdom & Switzerland, where analysis is done on the in-home consumption pattern of the consumers buying from various retailers. The Shopping behavior and attitudes of a predefined panel of consumers are studied using various data analysis techniques and the results are shared with the client. This data is then used by the retailers to identify appropriate marketing strategies to achieve future volume growth.
With this experience I am confident enough to take up related content writing jobs.
I was involved in academic writing as well.
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