About Me
Preparing data for visualization in insurance domain using SAS, SQL and Python.
Analysis and Modeling data for lead generation, campaigns management and persona development.
Assisting team members in execution of deliverables.
Credit Card domain. Analysis on campaigns, eligibility of customers, automation based on business requirements Tools: SQL ,Python, Spark, Hive
ANALYST, STATISTICAL MODELLING[removed] – [removed]
• MARKET MIX MODELLING: Understand business Problems. Data Validation and Visualization. Identify correct matrix for different data sources and transformations needed for variables for building Analytical plan needed for Market Mix Modeling. Data Preparation Using SAS, SQL, Advanced Excel depending on data size, Modeling and insight generation for different Marketing Tactics of US Retail and Pharmacy Companies.
o Computing Profit, ROI, Effectiveness, Cost per point, Outboards Splitting Media Tactics Varia
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