Devansh Mehrotra

Digital marketing has revolutionized the way businesses reach and engage with their target audiences. Over the years, my experiences in digital marketing have spanned various strategies, platforms, and industries, each offering unique challenges and opportunities to drive growth and brand awareness.

One of the foundational aspects of digital marketing is search engine optimization SEO. Through my experiences, I’ve honed skills in optimizing websites for search engines by conducting keyword research, creating high quality content, and ensuring technical SEO best practices. This process involves continuous analysis of traffic data, keyword performance, and algorithm updates to maintain competitive rankings.

Another key area is pay per click PPC advertising, primarily through platforms like Google Ads and social media networks such as Facebook, Instagram, and LinkedIn. I’ve managed campaigns for different objectives, from lead generation to brand awareness, and adjusted biddi