I have 21 years of expertise working with multinational and national software development companies, managing B2B, B2G, and B2C offerings targeting the Egyptian, Gulf, African, European, and North American markets with deep experience in technology solutions across multiple verticals such as government, education, real-estate, telecom, healthcare, financial services, and conglomerates.

I believe that the key of impactful lead generation and positive brand perception in the software industry lies in building digital stories that impress! Be it a product name, logo, brochure, white paper, email, press release, video script, website content, case study, social media/SEO campaign, demo, presentation, service offering or an event; the right mix of traditional and digital marketing helps in narrating exciting messages that can land wins at every stage in the customer acquisition lifecycle.