Dagne Bitewa

Professional Summary
Market implementation and financial services professional with nearly 9 years of experience
delivering digital banking, card, MSME, and customer activation initiatives in Ethiopia.
Strong background in executing market deployments, managing cross sector stakeholders,
driving solution adoption and usage, and building customer and partner capacity. Experienced
in working with retail, MSMEs, branch networks, and underserved customer segments, with
a strong understanding of Ethiopia’s financial inclusion, digital payments, and local ecosystem
dynamics.
Core Capabilities
 Market Implementation & In Country Deployment
 Growth Segments: MSMEs, Retail & Underserved Customers
 Digital Payments, Cards & POS Ecosystems
 Customer & Partner Capacity Building
 Solution Adoption & Usage Acceleration
 Cross Stakeholder Coordination Banks, Partners, Internal Teams
 Project Management & Execution Governance
 KPI Tracking, Reporting & Executive Presentations