Chathuranga Kumara

Creative people, apart from guests on Oprah and anyone named Kardashian, generally hate writing about themselves. We like to talk about our art, darlings. Actually, there is a third category of person who is comfortable with the whole self promotion thing and they are unicorns – just kidding. I’m talking about copywriters. If you have any reservations at all about writing your own copy, I wouldn’t hesitate in recommending a professional copywriter. These geniuses will listen to your talk about your passion, take your dull it’s probably not actually that dull and polish it until it sparkles and feel uniquely you.

As with graphic designers and web developers, good copywriters will set you a brief and ask you to tell them about your business and your goals. Be specific about the areas you need help with. Even better, show them your website and talk to them about ideal word count for the space you have. There is nothing worse than having to redesign your website around your copy,