Caesar Surya Fridesta

I’m a Creative Strategist and Creative Lead with over 7 years of experience working across social media, digital campaigns, content, and brand storytelling. I help brands turn ideas into clear, engaging creative that actually works on real platforms, not just presentations.
My background spans content strategy, short form video, social media management, and creative direction. I’ve worked with in house teams, founders, and cross functional stakeholders to shape digital presence, guide creative execution, and maintain consistent brand narratives.
I’m comfortable working both strategically and hands on, from defining content direction and campaign concepts to overseeing execution and quality control. I focus on clarity, storytelling, and practical results, whether the goal is brand awareness, engagement, or performance.
If you’re looking for someone who understands digital culture, works collaboratively, and delivers creative with purpose, I’d be happy to work together.