I am a management consulting professional with focus on enabling brand to to power business through development of central and distinct propositions for various businesses ranging from start ups, small and medium entrepreneurs, and large established organizations that would want to have a competitive edge over their perceived competitors.
Over the past three and half years have done brand strategies for different organizations specifically in the banking, insurance, housing, hospitality and real estate sectors. I also have a foot in brand analytics trying make sense out of the data shared by various organizations mining relevant information that goes beyond the four walls of an organization which only gives a partial view of what an organization is all about. Instead I create insights from outside in. Insights that if harnessed by the relevant organizations could help achieve their aspirations.
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