Ajitha T

I completed my B.Tech from IIT Madras and joined as a data Analyst. I have 8 years of experience in this field. I have experience in Retail and eCommerce domains. I have very good knowledge on campaign management, web analytics and dashboards creation
-- Worked on the projects, involved in providing Analytical support to the business of an American multinational club based retailer corporation to understand their marketing promotions and customer behavior by exploring and analyzing customer behavior, delivering actionable insights from large volume of data to meet short & long term business goal.
-- Analyzed the success of the various email/onsite campaigns that Client conducts to increase its customer activity and its business by means of Email Metrics and transaction related metrics
-- -Tracked the performance of important web pages and the effect of revamps on driving the prospects to customers
-- Provided dashboards with key performance indicators for campaign measurement