Bangalore, India
Multi-faceted expertise in aligning brands to markets
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About Me
Having worked my way up from sales and marketing to ascend advertising, public relations and brand development, I am no ivory tower strategist who produces slick presentations but a brass-tacks, nuts and bolts professional with an in-depth understanding of what works on the ground and what doesn't.
At every stage of my career, I have been solving real-life challenges that brands face when they interact with consumer and market needs. I understand that most marketing briefs require approaches that not just meet consumer needs but delight them by appealing and satisfying their deepest desires.
With over 20 years' experience of developing and managing brand strategies for B2G, B2B and B2C companies, from heavy industry to FMCG, software to education, Fortune 500 to boutique enterprises, the spectrum of first hand experience I bring to my assignments helps deliver both a cerebral, bird's eye view as well as granular details and insights that my clients cherish.
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