I have worked in consultancy environments and on the client side for 20 years incorporating Business, Strategy; Brand Strategy/Essence; Digital/Social Strategy; Media Strategy based on Cost per acquisition or task; Consumer Segmentation; Customer Lifetime Value; Research Design and Data Analysis; Running Focus Groups including discussion guides; Copy writing; Brand Extensions; Content Development; Project Management; Show-running; Point-of-Sale Concepts; Investor Strategies and Workshops including Public Speaking.
Categories have included Telecommunications, Automotive, Retail, Beauty, FMCG, Publishing, Crowdfunding/sourcing, Transportation, Sport, Finance & Insurance, Electricity and Gas to name a few.
My approach is based on simplifying complex issues using a lateral approach to solve problems and identify opportunities.
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