Firstly I will develop a digital marketing audit and strategy. This is to gain a better understanding of your audience and provide marketing techniques that target, motivate and engage them. This will help me develop a strong and winning, personalised strategy that gives you an edge over your competition. What I learn from this audit will be used to further capitalise on what works, improve on the weaknesses of your competition and target the gaps.
This audit will first identify and analyse your competition, deep diving in to their marketing activity and aggregating the data from this.
I will then perform an audience analysis.
I will then perform an opportunity and gap analysis to identify marketing gaps I think you should be taking advantage of that your competition haven’t seen.
Then, using your aims and objectives, I will develop my signature Aggressive Growth strategy, consisting of a brainstorm, content creation strategy with editorial and promotional calendar, engagement strategy, opportunity and gap analysis, and a social media mix.
This service is to provide you with a full service, growth hacking digital marketing package.
What the Seller needs to start the work
- A small brief about your business
- Your business's aims and objectives
- Your social media aims and objectives
- Your keywords
- Details regarding each of your social media profiles
- Details regarding your competitors social media profiles