Ideal language, SEO friendliness, grammatically correct and appealing writings is what I add in a word for. The service will be flexible enough to harbor quick changes should they be needed. I can pretty much vouch to say that the work can be trusted upon and devoured onto further detour.
What the Seller needs to start the work
I might need the details of the project, the topic, a few keywords that need attention and the essence of the write.