As an Art Director, I work best when presented with a business problem that needs a solution. This can be anything from internal culture issues to methods of increasing revenue. Advertising can be used to change people's mindsets about a problem and go a long way towards the solution. I will provide a document with ideas and executional reference.
What the Seller needs to start the work
I need a detailed brief which outlines the problem and a budget for the ultimate campaign/activity costs.