I am serving as Category In charge of Footwear
Merchandising at Express Leather Products Limited, the official Licensee of
Lotto Sport Italia in Bangladesh. It is one of the fastest growing fashion
brand in the country. I am working here for last 8 years & 2 months. I am
with Lotto from the launching day of their journey. Now 67% of the total
business is coming from my footwear category
Analyze sales, market research
&
develop business strategies to manage business in short & long run, Involved in AOP (Annual Operational
Planning).
Situational analysis (SWOT)of Competitors, PEST Analysis, BCG Matrix, Risk VS invest analysis, PLC analysis
Ensuring
the yearly profitability.
International & local Sourcing as per OTB
Developing
the Creative Marketing Strategies & Execution of the Campaigns in ATL &
BTL
Ensuring
the Successful Launching of Products & Outlets\
Evaluating
the effectiveness of the Campaigns
Finding
out potential franchisee & new location for own Outlet.
