Design and manage clients' online marketing activity to increase relevant traffic and leads conversion, using PPC, SEO, viral, display, social media and affiliate campaigns; ensure delivery of all campaign applications on time and maximize impact of digital marketing spending.
Plan and execute SEO optimization of content and keywords for clients websites and social media as well as other digital marketing initiatives to enhance visibility and search ability.
Setting and achieving KPI’s based on current performance, continued maturation of the site, industry standards – focus on ROI, CPA, CTR to Conversion.
Perform analysis on clients website traffic from PPC sources, identify important data points, generate actionable insights, and provide recommendations for improvement.
Use Google Analytics to analyze website, makes changes to improve overall performance and maximize the overall value of the clients websites.
Providing actionable insights and recommendations to the business, campaigns planning and product optimization.
Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Providing bid and ad management/optimization on a regular basis to achieve maximum efficiency.
What the Seller needs to start the work
Access to their Google Ads and / or Facebook account if they have one. Any media assets for artwork design.
