I give 3 to 4 rough sketches. Once the client chooses the direction they would like to proceed with I then turn the rough sketch into a digital illustration. I usually focus on form and function. Then when the client is happy with what we have I then work on a color scheme that fits the brand identity of the clients company. After that I give the client 2 visual options of how the logo can be used. I also do a few mock-ups so the client can see the logo in use. Once we are done, I send the client a link where they can download the logo files and see all the working files that were created.
What the Seller needs to start the work
I need a detailed description of exactly what they are looking for in a logo. And I need to know that when I send them sketches to look at, they will get back to me in a timely manner.