Your brand can be summed up by how your customers perceive you as a company, product, or service. Your brand strategy should, therefore, guide every way in which you communicate and interact with your customers. Mission: a functional description of your business Vision: a lofty goal for the company Positioning Statement: a unique space in the market in which you intend to operate Personality: characteristics or descriptors used to embody the brand, product, or service Voice: the style of written communication reflective of the brand personality Visual Expression: visual elements (colors, imagery) reflective of the brand personality
What the Seller needs to start the work
We will have a call first to understand what's your plan and why you started the business in first place. Then I will share a form which will have all the questions that I need to begin with.