I am an Executive and Life Coach. My client are professional working in organizations. Companies hire me to deliver leadership programs and coaching to their leaders. It's a B2B assignment. The blogs and posts must appeal to decision makers in companies hence content has to be strong and provocative to gain attention.

The writer must know something about Coaching or can read but influencing decision makers in organizations with writing is key. I provide the frameworks and approach to writing and co-create with the writer. 

The Blog must be SEO friendly with researched hastags.