Essay containing 550 words including key concepts from textbook chapter 13, 14, 15

Compare and contrast Facebook ads vs Google Adwords? 
What are some new trends in advertising? 
Television ads vs online video ads: Which makes the most impact?
What is search engine optimization in marketing? How does it work? 

PLEASE CITE WORKS AND INCLUDE concepts from TEXTBOOK --CHAPTERS 12,13,14 (attached are power pts)
MARKETING MANAGEMENT Edition: 15th. ISBN: 9780133856460   Author Kotler YEAR 2016

NO PLAGIARISM it will be run through a checker. 
MUST BE 550 WORDS  ABSOLUTELY has to be done on or before Tuesday, Oct 1st by12 pm