There is bound to be greater demand for at-home services relating to the wellness and grooming industry, and this demand will lead to the industry becoming more structured, feels Monica Bahl, CEO, Beauty and Wellness Sector Skill Council, which works under the aegis of Ministry of Skill Development and Entrepreneurship. She says due to the pandemic, exacting standards of hygiene will be expected and these professionals should meet them to get a good number of customers. Online beauty consultation is also going to register a significant growth.Against the backdrop of COVID-19, the Skill Council is among the first to have introduced guidelines for those working in the sector. It is also offering a free online certification course to its members on how to get used to the new normal.Monica says any reskilling or upskilling certification programme is going to play a big role in building confidence among clients. “Even if you run a neighbourhood salon, you must get yourself certified and spread the word among customers,” Monica says the Council works with 65 industry partners across India.Recognition of Prior Learning or RPL, an initiative under Pradhan Mantri Kaushal Vikas Yojana, is another certification that is gaining importance.“In RPL, you brush up on a skill that you have picked up on the job, by taking up a quick learning module followed by an assessment. The certification will help you negotiate for a better salary,” says Monica.Job roles for electricians can have a broader focus, if they take up skill training in handling of new appliances like auto sanitising dispensers or UV chambers for currency sanitisation, says Nalini Kaushal, founder, SetuWorks, a consultant in the livelihood space.“Some of the potential employment avenues for them are with government institutions and online repair services like UrbanClap and HouseJoy."Nalini says certain sectors will have to start “changing the narrative of traditional roles.”“Along with experts from various industries, we are working towards creating action plans for authorities and industries to prepare for the shift in the post-Covid livelihood landscape,” she says.
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