Brief:  PART ONE: CREATE CUSTOM ANALYTICS AND REPORTS  (I will specify needs)
PART TWO: MODIFY CURRENTLY USED ORACLE CRM ON DEMAND DATABASE TABLES. 
CREATE NEW FORMS AND UPDATE / MERGE FIELD VALUES.

Looking to modify current database and to integrate business intelligence software such as Tableau Public.
Looking to get immediate needs handled (reports) then look at long term changes. 
https://www.thesmbguide.com/free-business-intelligence-software

Technology Preferences: ORACLE, SQL, PHP, AMAZON AWS, MYSQL