advanced search engine marketing expert with both SEO and SEM / PPC experience. Background in marketing automation such as Eloqua and using CMS tools such as Tridion would be a major plus! We are an agile marketing team doing big things! This role will make a big impact delivering global marketing campaigns through execution, working with multiple teams and people all around the world.
Executing against our search strategy through keyword selection, creating and editing SEO-optimized web pages, backlinking, and a comprehensive inbound marketing approach.
Executing our paid search strategy through creating new keywords and optimizing for high quality scores.
Execute marketing automation/email marketing components of approved campaigns, which includes segmentation, email creation, and scheduling.
Create and edit web pages in an Enterprise Content Management Systems (CMS)
Collaborate with and support the campaign execution team, focus on meeting team priorities.
Use online project management tools working in an Agile environment.
Analyze campaign performance and results using enterprise analytics tools.
Proof and approve technical copy in terms of grammatical standards and including aspects of tone, adhering to wider Siemens PLM message and context.