Brief: Mention what the website is for. Nature of the business if it a Business website. What you intend to do with the help of this website?
Design Preferences: Mention any theme/kind of website design that you prefer (Mention Sites).
Static pages: Mention Number of pages (Home page, Contact us, About us etc)
Preferred Customizations:
Custom Banners for Homepage slider needed?
Custom Illustrations/Icons?
Technology Preferences: LAMP Stack (PHP), MEAN Stack (AngularJS + ExpressJS + NodeJS), ASP.NET