It’s a common mistake.
Even experienced web writers make it.
When writing your web copy, who do you think of?
Do you picture a potential customer reading your text? And do you think about what makes him – or her – click?
That’s what most web writers do.
They treat their web visitors like human beings who like to read.
They treat their web visitors just like readers of printed text.
But that’s wrong. Completely wrong. Because web copy is totally different than print copy.
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