A company registered in Singapore, is planning to market a European full cream
milk powder brand to distributors in China.
As such, a
certain amount of market research and preliminary marketing is required.
For this, the company is seeking a marketer, suitably experienced in conducting market research and
cold calling, negotiation and documentation. The ideal candidate needs to live
in a regional city in China and speak Mandarin and functional English.
1) A search needs to be made as to
which European full cream milk powders are already registered for sale in China
and what the procedure is to register such powders.
2) A survey of available imported milk
powders needs to be carried out at supermarkets and online to determine country
of origin, can sizes and prices.
3) A list of regional food wholesalers
who distribute milk powder in a number of large regional cities (ie not
Beijing, Shanghai etc) needs to be made up .
4) From this survey, food wholesalers
need to be approached by telephone to ascertain the appetite for such
wholesalers to import full cream milk powder from Europe.
5) The successful candidate needs to
accompany a company representative to visit the interested wholesalers and
to act as an interpreter.