1.
Facebook
Objective= Traffic
1.FB/IG=traffic ads( story ad, Feed, and Lead Ads)
2.Create custom audience
3.FB/IG 2 campaign(we will run 2 ad sets within the campaign)
4.FB/IG campaign 1(story and feed objectives with 2 ad sets)
5.FB/IG campaign 2 (lead ads objective 2 ad sets)
6.Put all content for videos and photo inside of Facebook creator studio

A/B Split
for A/B we will copy the same 2 campaigns from above but change the objective from traffic
to engagement and we will see which campaign performs the best between traffic and engagement
after 7 days.