E Learning Course Marketing Strategist

We are in search of a creative and experienced freelancer to collaborate on the development of comprehensive marketing strategies for the promotion of our German e-learning courses. We are particularly interested in individuals with expertise in advertising through various ad networks, as opposed to traditional SEO. As a valued member of our team, you will play a pivotal role in enhancing the visibility and profitability of our courses through various online channels. Your expertise in crafting effective marketing campaigns, implementing monetization strategies, and your familiarity with various ad platforms will be essential to our success. It's crucial for us to utilize an appropriate ad network to actively promote our videos. While we acknowledge the importance of SEO, we aim for a more proactive and dynamic approach to drive engagement and enhance visibility.

Responsibilities:

• Strategic Planning: Develop innovative marketing ideas to effectively promote our e-learning course to a target audience, ensuring optimal engagement and conversion rates.
• Platform Expertise: Leverage your proficiency in platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn to create and manage targeted advertising campaigns that maximize reach and generate quality leads.
• Monetization Strategy: Collaborate on monetization strategies that enhance the course's profitability, including identifying potential upselling or cross-selling opportunities.
• Market Research: Conduct thorough market research to identify trends, potential competitors, and audience preferences, translating findings into actionable insights.
• Content Optimization: Provide suggestions for optimizing course descriptions to align with marketing goals, enhancing its appeal and relevance to the target audience.
• Analytics and Reporting: Monitor the performance of marketing campaigns and provide detailed analytics reports, making data-driven recommendations for continuous improvement.

Requirements:

• Proven track record in e-learning course marketing, with demonstrated success in driving engagement and conversions.
• Proficiency in using Ads networks  to create and manage effective advertising campaigns.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Creative thinking and a flair for developing unique and attention-grabbing marketing ideas.
• Understanding of e-learning industry trends, audience behavior, and digital marketing landscape.
• Excellent communication skills, both written and verbal.
• Self-motivated, results-oriented, and able to work effectively both independently and collaboratively.

We kindly request candidates to display their expertise by presenting tangible examples of their past accomplishments in the field of e-learning course marketing. Kindly provide concrete instances that emphasize your past performance, with a particular emphasis on increased engagement, conversion rates, and the overall achievements of your campaigns.