Maintain the organization's social media presence across all digital channels
• Develop, implement, track and optimize our digital marketing campaigns across all digital channels. Plan
(identifying the right channel, budgeting, targeting, timing)
• Design and execute campaigns on Facebook, Google, Twitter and affiliate channels as per plan
• Create plans in a manner that it complements all offline marketing tools the company would be using
Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new
and creative growth strategies.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
• Lead for Digital Marketing will bring an entrepreneurial spirit and drive the Digital Marketing channel by
utilizing the correct strategies for customer acquisition and engagement.
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