Draft a story around our brand statement; the story should have excellent narrative feature.The brand story must recount the series of events that sparked the company’s inception and expresses how that narrative still drives the mission today. The brand story should feel real, honest and deep-rooted in purpose. Develop a brand in such a way that it should invite the audience to be part of where we are going and is written conversationally and is open ended in its ending. It should be approachable, should share the heart out and why we do what we do, and as a story, it must be told masterfully and establish a sense of community.
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