Selection of Brand name & tagline: We want the name to be design first [font,logo], post which we want the TM to be filed so brand name should be unique. More details/direction on brand name could be shared later after selection.
Phase 2: Launch on Amazon
1. Creatives on Amazon [PS: What kind of photography is required when it comes to creatives ? Is that something you do as well ? What inputs do you need from us ?] -> The bare minimum we need to test is something similar to Bruush, Quip etc. (Please check online)
2. Creatives on Static Website -> Want some creatives for the static website, using which we can build some trust in the initial pilot phase when people do google the brand. Preferably the same kind of creatives that we are using on Amazon
3. Packaging: The pattern on the colour box can be customized. For this iteration, we are just going to go in with the single page
4. Creatives for Insta/Facebook: Just enough to build trust for the 1st iteration
Creatives on Shopify -> If the project is successful, we will definitely be making a Shopify store & creating a subscription platform there, maybe even for the Int’l market. So will need more creatives accordingly