A company’s brand is its identity. Branding is more than just logos,
color schemes, and fonts — it involves every quality that a customer
associates with the company. For example, if a customer associates a
company with intuitive design or personable service, they are more
likely to seek out that company’s products (and try any new products
that company might introduce in the future).
A brand marketer’s job is to ensure that the company and its
products are associated with the right message. The goal is not just to
convert prospective customers to actual customers, but also to convert
customers to brand advocates who will identify themselves with the
company and act as a megaphone, sharing that core brand message.mainly for people in europe ,united state and canada.
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