People are often asking me about the earning potential in freelancing. There is general trend in India nowadays to not give up on any chance of boosting one’s career and network. That is why freelancing has grown as a popular option for many. Freelancers in India
The scope for freelancing is running high in the country. In our previous post about freelancing in India we saw how the number of freelancers in the country has peaked in the recent few months. This can only be possible if freelance professions are in demand and are offering good benefits in terms of finances and networking to these aspiring workers. Therefore, we decided to try and find out that how much these professions were offering. Who was offering the most lucrative deals and to whom?
The fact that people are asking these questions shows a shift in work ideology. The new way of thinking is based in the theory of high-risk and high-return. People are increasingly diversifying their income streams and saving channels. They are shifting their careers towards entrepreneurship and self-employment. This has been possible from the recent dynamic changes in the country’s economic policy which has led to increased investments and opening up of numerous opportunities.
So let’s check out the most lucrative freelance professions in India
- Digital Marketing
Average Pay out: INR 50,000- INR 200,000 per month
Digital Marketers are people who take the responsibility of improving the brand, traffic, reputation and earning potential of a website or a set of websites when it comes to online firms.
These people have experience in the field of Search Engine Optimization (SEO), link building and link analysis, know how to brand and promote your site and its contents on popular social media channels to increase your reach (Social Media Marketing).
With the current internet boom in India and the rise of ecommerce and online marketing the demand for these digital experts and marketer has peaked and experts are often offered monthly contracts with benefits of up to INR 500,000 too!
New and fresh talent also does not start that bad and can earn anywhere between 50000- 100000 for a project.
Freelance Digital Marketers offer their services in a variety of field and can be seen consulting and organizing workshops over online careers like blogging and social media. As far as my opinion is concerned, Digital Marketing is certainly the most lucrative freelance profession in India.
- Content Writing
Average Pay out: INR 20,000- INR 50,000 per month
We have the internet boom at play again. Content Writing in India has evolved from a confined profession of copy-writers and newspaper journalists into a country wide rage where talented and skilled writers can bag lucrative freelance content creation projects.
This has turned out as a competitive market of bloggers, aspiring writers, content strategists and content creators.
The market is filled with talented supply and the demand is also great. Freelance writers on Truelancer get hired by clients from all across the globe. They bag monthly and daily projects and get average monthly pay outs which can go as high as 60-70 thousand rupees. That is not bad at all!
The demand is great because site optimization and every process of site creation needs content. Google ranks websites based on the freshness and uniqueness of their content. The more quality and optimization your content shows the higher ranking it receives on Google.
This has created a symbiotic relationship between marketers and content writers. Thus the transactions have increased in quantity and both groups is enjoying the benefits if the internet boom in the country.
- Graphic Design
Average Pay out: INR 25000- INR 60,000 per month
Graphic Design in India has been a major freelance profession even before the advent of the internet and online media. It was once confined the but courtesy of the internet, those days are history.
Today, graphic design is one the most lucrative freelance professions in the country. Designers get hired to provide customised and detailed graphic content for various purposes like web development, advertising and marketing graphics, infographics for online and social media marketing, facebook covers and twitter headers for branding and what not. These are just the online prospects. The market goes in deep with high demand works like canvas design, interior decorations and event designs. Thus the variance of the average pay outs is great here and can go anywhere between 25000 rupees to 1 lakh rupees over any project. Graphics design freelancers
- Fashion Design
Average Pay out: INR 10000 – INR 200,000 per month
Fashion Design is the oldest freelance profession in the country as far as my opinion is concerned. As long as people have worn clothes, fashion designers have jumped on the opportunity to create something which makes them look better.
Today also, Freelance fashion designers are big names in the country and the top ones also have their own firms and outsource even their work to aspiring designers and freshers.
Fashion design is also one the most lucrative freelance professions in the country.
Fashion Designers charge lakhs of rupees for a single project. The variance is so high because the work is outsourced in cycles and creates opportunities for all bands of freelancers.
Average Pay Out: INR 15000- INR 300,000 per month
Accounting has seen a recent rise in demand as a freelance profession. This has been possible as more and more people have made it point to manage their finances and taxes and need cheap but good assistance.
This has created a competent pool of freelance accountants who are new pass outs with fresh talent and on-going experience in big accounting firms like E&Y and KPMG. These aspirants are in search of additional income channels.
Thus, accountants are also raking in freelance money which can go from anywhere 15000 rupees for handling small firms and well over one lakh if the scale of the client is large enough.
- Web-design and development
Average Pay Out: INR 20000 – INR 200,000 per month
Another consequence of the internet revolution, web-development has risen by leaps and bounds in the country. As more and more firms realise the need to create an online presence the need and demand for web-developers and the remuneration they get in return.
High quality freelance firms which offer such services charge as high as INR 5 lakhs for a detailed project while you can also get freelancers who will set up a basic website in thousands.
- Human Resource Consulting
Average Pay Out: INR 20000- INR 100,000 per month
As the demand for a talent pool rises, the demand for people who can fulfil that demand also rises. Thus, HR consultants are also very handsomely rewarded for their third party freelance services.
Numerous freelance HR firms offer recruitment consulting and processing at good prices and make a good business.
Thus, we see that the scope for freelance in the country is great. Not only it is a good channel for creating a network but also provides you with something extra over your normal workday.
Thus, if you are not thinking about, do remember that somebody else definitely is.
If you want to try yourself as a freelancer, feel free to join us