The internet has revolutionized each sphere of business in the last decade. Most of the firms have taken the online channels as a viable medium to market and promote them and consequently maximize their revenues. The concepts of Digital Marketing have evolved into a diversified portfolio of strategies customized by experts to take the business to the next level. E-commerce has revolutionized global retail as more and more firms shun their brick and mortar outlets and turn towards the global internet based marketplace.
The last year saw numbers reach new heights and businesses reach new peaks by exploiting the online market exhaustively. This leaves us thinking that what online trends will these online companies follow in 2015.
Here are some speculations about online trends in 2015
Content Marketing is bound to reach exponential heights
Marketers have completely realized the full scope of Content marketing in 2014 and have finally benchmarked it as a very important part of the entire digital marketing mix. According to B2B Content Marketing reports, 92% of marketers used content marketing in 2014 and 42% of those said that they found it effective. This is welcome news for content marketers as the possible online trend will be that the money allocation will shift towards them from SEO, PPC, and other marketing channels.
Thus, we are bound to see more exhaustive content from online companies and a lot of revenue and opportunities for content marketers.
Social Media Marketing will become more diversified
For the past few years Facebook, Twitter, and LinkedIn were the major social media channels which ruled the sphere when it came to digital marketing. The last two years have seen numerous others channels like Pinterest, Instagram, Flickr and Tumblr etc. rise as viable and interesting social media channels.
Thus, a possible online trend will be the shift of balance from the giants towards more niche and innovative social channels as companies devise more specific strategies for Digital and Social media marketing.
Digital Marketing and Digital Selling will converge a lot more
The convergence is long overdue. What I am talking about is an equilibrium between the two where the costs and revenues will reach a more realistic value. Until last year, we have seen over-sized pockets emptied over digital marketing and the revenue pouring in more vast numbers.
As far as online trends are concerned, this year we will see a further increase in Digital media spending which will try to create a forward trend in sales and revenue thus coming to an inevitable convergence.
Customer will sit at the center of every strategy
As Social Media marketing becomes more diversified and the compromise of individual privacy increases by leaps and bounds, a possible online trend will be the extreme focus on the customer. We will see products and services which are had crafted not to serve mass needs but individual needs. This is bound to happen as companies tap into varied interests of consumers whose numbers are constantly increasing.
As the average time spent on the internet and social media increases each day the extent of focus on individual needs and interests will be a top online trend in 2015.
Focus will shift towards Mobile-marketing
The penetration of smartphones and mobile internet has never been higher all across the globe.
According to Statista.com, the number of smartphone users in the US alone is poised to reach a whopping 183 million. The mobile base across the world is set to reach 4.5 Billion. This gives leeway for companies to lay focus on mobile marketing and mobile commerce which will be a very probable online trend in 2015.
We will content marketing and all over digital marketing strategies incorporating methods to customize them to suit mobile needs.
There will be renewed focus on Email Marketing
The oldest and most basic form of digital marketing has not been in focus since the past few years as social media marketing has dominated the scene and made email marketing a passive strategy. But I believe that this New Year will bring a renewed focus and establish email marketing as a refreshing online trend to be followed. This can happen as companies start looking for more methods to tap into the interests and attract the focus of their consumers.
2015 has a lot to offer in terms of online marketing, digital spending, and e-commerce. The online revolution powered by the immense platform of opportunities provided by the internet has still not reached its peak. As the online companies set even bigger targets and expand their strategies and goals we are bound to see some hot online trends coming our way.