When working in the online world, the extent to which you are noticeable is a very important factor to ensure your longevity and security.
The more people can find you, the more traffic you get in the form of visits, proposals, feedbacks etc. This is the reason why SEO marketing and online promotional campaigns are in such high demand.
There are several steps you can yourself take and make yourself more available to people. Here are 5 ways to make you more search-friendly.
Notice the trends and plan accordingly
It is almost impossible to be a trend-setter in the online world at the start. You have to move up the ranks and prove your metal first.
For that, it becomes an essential part of your strategy to mix and blend with the current trends and make your mark in them.
This can be done by keeping a close watch on daily news, watching your twitter feeds and surfing through the net to find trending content and make your moves accordingly.
Use your available social channels effectively
Social channels like Facebook, Instagram, YouTube and Flickr to name a few, can be used very effectively for self-promotion. Some tools which can be used are:
It depends on you that how many social channels you can subscribe and maintain but five to six is a minimum if you want good results. Consistent sharing and networking on these channels will grow your followings and bring in more traffic to you.
Start using social marketing tools
There are lot of social marketing tools, free and paid which can be exploited effectively to make you more search-friendly.
Some of them are
These tools can help your content and skills reach a wider audience offering added benefits of saving time, energy and money so that you can give more time to work.
Build a strong network
Networking is quintessential if you want to become more search-friendly. Technically if you have a large and productive network, you have more backlinks and referrals which bring more and more visitors to you.
The whole concept of online networking is very fascinating. The algorithm once in action helps all the people in that network which can reach millions of people in the same manner. The people in your network have their own personal networks with people you don’t know but, these people are implicitly connected to you indirectly and this mechanism grows by leaps and bounds as your network grows.
Hence, a strong network is a must.
Hash Tags : Simple yet powerful
A hash tag is a word or an un-spaced phrase prefixed with the hash character – “#”. A hash tag allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it.
In simple terms what it does is that it makes your shares more visible and more searchable. When you add such tags, the internet automatically incorporates them into its universal search database linking similar categories to your content. This instantly makes you more search-friendly.
If used effectively, precisely, they can help you generate good traffic and become more search-friendly.
Being search-friendly can be a very powerful advantage for you as a freelancer.
For you, traffic is the source of all good things, so, start taking initiative and make yourself popular.
A passionate Blogger and Digital Marketer