Crowdsourcing logo design is the new trend for companies and businesses that are in need of a logo. After all, it would not make sense for a company to employ a full-time designer for a one-time job only. Since businesses only require a logo to be designed at one point of their operation time, crowdsourcing provides the ultimate solution. Through crowdsourcing, employers can post their work as a Design Contest on a logo design contest website, such as Truelancer. Again, logo design contest online has gained popularity rapidly with the widespread of freelance marketplaces on the web. Also, it is rather simple to do so nowadays. Nevertheless, a few tips always help when posting a logo design contest online.
A clear and comprehensible description is the key to receiving hundreds of entries for your logo design contest. It is important to highlight the essential criteria of the contest. The logo design contest guideline is important in voicing out your requirements and expectations to participating designers. A good description should clearly convey the desired outcome to the participants. For example, it should be clear whether a designer needs to design a modern style logo or a vintage style, color preferences, text only / graphics only / Text and graphics, etc.
When crowdsourcing logo designs on freelance marketplaces, it is a good idea to send out invitations to selected designers. On Truelancer, for example, the host can view the freelancer’s profile and click on the button “invite to work” so as to invite a particular designer to the contest. By doing so, you can be certain to receive at least a few logo designs that you are sure to like as they come from the very best designers.
Getting freelance designers to submit logo designs for your contest is a profitable endeavor. It saves you more money than if you had hired a full-time designer to do the same job. Plus, you would only have received one or two designs at most. On a logo design contest website, you receive hundreds of them. Therefore, it is only fair that you offer hefty prize money for the contest. After all, despite hundreds of participants investing their time and talent, only one designer will win the prize.
Engaging with the participating graphic designers is a must to get the best results. Contest hosts should actively spend time reviewing the entries and keep rating and bookmarking the entries they like. This ensures that the participating graphics designers have a clue of what kind of logo design entries the host prefers. This will make sure that the graphic designers design the logo as per your host’s preferences along with the description stated in the Contest details.
Good contest hosts always give their feedback to the graphic designers. This is not only deemed as good manners, but it is also an important asset in running a successful contest and yielding best results out of it. Tell them if you didn’t like the color scheme, tell them if you didn’t liked the font, tell them if you would prefer a flat logo design. Feedback allows the designers to have a clear idea about your liking, your expectations and the improvements they could bring about in their work. This will, in turn, attract more designers.
It is not a difficult task to host a logo design contest online, along with logo design contest guideline. However, it can get a little bit tricky to engage with the participating graphics designers so that they send exactly what you want. This is especially true if you are new to freelance marketplaces and you do not have any past contest records to show. It gets harder for designers to lay their trust on your logo design contest. This can be overcome by adopting the tips discussed in this article and by posting a guaranteed contest. These little practical tips go a long way in sustaining a successful contest online.
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Rawiyah is an experienced writer, editor, and author of several guidebooks. She is also a regular writer for some websites. As a member of several well-known freelance platforms, she has gained invaluable experience regarding freelancing. Writing is her greatest passion.