Press Release – An introduction
Press releases are considered to be a very important element of any sort of strategies related to the public relations. They are actually compelling and short documents that are supposed to provide the details of the released products or services. They also provide the details for the announcements of the upcoming events as well as the newer items produced by a specific company. Undoubtedly, the most outstanding press releases do something more than keeping the media and they stimulate the interest of journalists. Oftentimes the first step to secure a magazine feature is to craft one of the best press releases.
5 things to remember:
There are a number of things that must be remembered while writing a Press Release, five of them have been mentioned below that are the most important and cannot be ignored; especially they are quite important for those who actually want to know that how to write a press release, i.e. the beginners.
1. Grabbing the attention
It is very important to grab the attentions with an attractive headline. The starting of the press release is very important. If the headline looks attractive and strong, it will definitely pull in those journalists who always seek the good and unique stories. The headline of your press release must be engaging as well as accurate.
2. Proofreading and avoiding Jargons
Grammatical and spelling errors can ruin your credibility. The press release should be written in a word document; text file should not be preferred. After getting done with the entire press release, there is a need to proofread it thoroughly and to make the required changes.
When you write a press release, it must be remembered that jargons should be avoided. In spite of the fact that jargons might be relevant sometimes for some of the professional, they have a chance to create confusion among the audience to understand the message.
3. Contact Information
A common problem that can make your press release ineffectual to a greater extent is to lack the information of your contact for the reporters who want to follow you. It is an important point to be noticed in writing the press release for startups. Your own email address, as well as the phone number, or some other relevant person’s contact information must be there on the same page.
4. Limiting the Release
While writing a press release, although it is okay to use two pages, however, it is preferred to limit it to a single page. Writing briefly is considered to be the best. But it is also very important for providing an access to greater information. Relevant links of the website of your company and other such information must be provided. The press release services are also important to be mentioned.
5. Sharing News
A distribution service of a press release having some good news in it will definitely syndicate the news on different sites of the relevant publishers. The audience must be kept in mind while crafting your press release. A higher number of people are attracted to a press release in which more news are shared.
A lot of people show their interest to know about the factors to be noted down while writing a press release. Above mentioned are the things that should be kept in mind if you really want to learn that that how to write a press release. All of the above things can be a key for writing a press release that is considered to be comprehensive. However, there can also be some of the other factors as well. Also check out: Why press release makes sense for Startups
Need to do a Press Release for your Startup/Company? Try out these Press Release Service packages on Truelancer.
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Sana Tanveer is a graduate student and is a passionate freelance content writer. She is also fluent with frontend web development.