As someone trying to make it in the online world, networking and sharing become an important part of all your planning strategies and decisions. They help in bringing more traffic your way and help you attract prospective clients and move ahead at the pace you have always planned.
The internet has numerous platforms and tools which can be used effectively for social media promotions and marketing which are collectively called as social distribution channels.
Here are 5 social distribution channels you must have:
Facebook has emerged into the largest social media platform in the entire world.
Having more than 500 million active users, facebook has also emerged as a social distribution platform where you can use various tools for promotion, networking and sharing of your content, business, creations, talent and what not.
You can also use facebook to reach a large and diversified crowd and attract interested people from all across the globe. Some of the tools which are very handy are:
Communities and FB apps
Facebook allows your content to be seen by a lot of people if apply the correct process. Therefore that makes it a must have social distribution channel.
Many people use twitter for just random posts which are of little importance whereas some use it for extensive business promotions and marketing. This may seem farfetched but it is in fact true.
With the 140 character limit at hand, twitter can still be used to specifically target that internet crowd which has interest in what you do or services your provide or your skills. Twitter provides tools like
Re-tweeting and direct communication links
Trending twitter topics are always showcased on important news and media platforms.
Hence, twitter certainly provides you with the opportunity to reach the right kind of people and promote your skills through extensive networking and sharing, making it another must have social channel.
When we talk about purely professional social networks, LinkedIn comes up as the undisputed leader.
Over the years it has transformed from a site which just provided interaction between business people to a platform where employees can flaunt off their skills and experience.
It has provided tools where you can share content, link with people and promote yourself.
LinkedIn offers a truly professional experience when it comes to online hiring and job posting and extends its approach to content creation and sharing.
Therefore, a LinkedIn profile makes your prospects better and therefore it is a must have.
Buffer is a new and exponentially rising online and app service which allows you to share, network and promote your content on multiple platforms from just one source.
This makes it a very attractive tool as instead of posting your content on each platform individually, you get to share them on all of them from a single point.
This saves a lot of time and energy which can be utilised to focus more on work and developing your skills and strategies.
It also offers added bonus features like you can schedule a post to be shared on selected networks at any given time in the future. This greatly reduces your efforts and helps you generate and share great content more efficiently and quickly.
This makes buffer a must have social distribution platform.
Social bookmarks enable users to share, organise and store URLs of websites they like and/or find useful. And because social bookmarks are created by users who understand the content of the website they bookmark, it makes it easier for other users to find stuff related to an interest.
Some of the popular bookmarking platforms are:
If you want your content to reach the niche markets you have always targeted, then bookmarks must be a regular part of your promotion campaigns and strategies.
Some other social media channels which help niche skills to reach interested traffic are:
YouTube (Videos and Podcasts)
Sound Cloud (Audio and music)
Networking and sharing of your content and skills are key factors when you are trying to make an online career. A survey by the firm pew internet shows that 74% of online adults use social media sites. That is a huge number.
It clearly shows the importance of using these social distribution channels to your advantage.
So do not keep waiting for the right time, take steps and plunge in yourself.
A passionate Blogger and Digital Marketer