WordPress SEO Tips Every Agency Should Implement

Posted: 2 months ago

WordPress SEO Tips Every
Agency Should Implement


Web development
Agencies are known for their website designs and the proper functioning of the
websites. Wordpress has become the perfect platform to create such sites. But
is it possible to develop a decent high ranked website without SEO? No not at
all! So having SEO plugins and tools is must for every website and with a web development agency that can optimize the site of their client.
So below are some of the tips which every agency should implement.


1.     Add Meta titles on every page

 

·        
Meta Titles tell search engine the
type of page, like about the content of the page. It is a known fact that one
should keep Meta titles or description in
between 30 to 60 words.


·        
While there is a misconception
about Meta tiles is that it should be in sentences, but this is not a fact. The
description or the Meta title should be in a form which the reader can
understand; it is not necessary to be in
the way of complete sentences.


·        
Keep your Meta title and the description below 160 characters to avoid
truncation.


 

2.    
Use a good SEO plugin


Yoast is considered as one of the best plugins which you should use to create an optimized
website for your client so that the visitor can easily access your site. The
plugins make your website improved on every level as faster the speed,
performance of your website and making it more visible to users.


Yoast
is a plugin which will help you to write content with the best keywords which
usually people search in search engine thus will get your website as a result
if you use the same keywords. This is how plugin helps a site to become more
visible to users.

3.     Leverage alt image tag

Images play a crucial
role in design and aesthetics of your client’s website. The tags of the photos
should be 2 to 5 words long so that search engine can make it visible in any
keyword result related to the image. If you tag
your pictures with the most frequent
keywords, then this will help your client to have significant traffic on your website.


If you are
facing any issue in describing your image,
then the image will not be relevant to
your description so remember that you can give Alt image tag or description which is connected to your image.


 

4.     Implement
301 redirects


If you try to move your website’s page, then the
search engine will consider it as an empty
page with no equity. The search engine uses “equity” for all shares, hyperlinks, and
backlinks. So when a person clicks on the website, then it displays a “404 Page not
Found error.” So you need to implement 301 redirects which tells a search
engine that the page which you are moving is the same page thus it will
preserve the same equity as before, and a user can view the page over and over
again even when the page has become old.


So to make your website a good one on which users
can easily trust, you need to implement 301 redirects so that the search engine
will not count your page an inefficient,
empty or broken page and your visitors can view all your web pages more
efficiently without getting an error.   


5.     Optimize for speed



·        
A few years ago people can’t even
think about the rate in link with SEO as
these are two separate things but now both have
brought together by search engine so that
if a person searches any keyword, then
the person will get results in fractions of seconds.



·        
So to make more traffic on your client’s site, a website development
agency has to enhance the speed and performance of SEO.



·        
There are the websites which load in a second, in two seconds or fraction
of seconds, this is due to the performance and the speed of the SEO tools. The
faster is the site of the clients the better is the experience of the user so
more will be the traffic on the website.



Ways
to enhance the performance of your website



·        
Compress the images which you have to upload to the site
so that a page can be opened easily because of lower size (regarding bytes) of the images.



·        
Try to simplify your code by deleting extra
characters and spaces which can make a coding monster, and your site would not be opened
easily. To streamline all your HTML, CSS coding
to get a better result.



·        
Reduce server response time to get the result faster.



·        
Use a content delivery network so that a visitor can
easily download a file from your website and can have a better experience from your client’s website.



6.     Have a test on Google



In current times the website should be mobile friendly because Google
search engine offers good rank to a website which is mobile friendly. So to
have better traffic on your site, one should create a site which is mobile helpful,
as well as there, are more mobile searches rather than website searches, so
your website should be mobile friendly so that mobile users can also access to
your site quickly.



After making your website mobile friendly, you can test your site on Google to notice improved search results
of your website.



Conclusion



A Wordpress platform with SEO
tactics make a website more visible to the user
and make your client the happier and the satisfying one. So a website development agency should use SEO tips and
tactics to make their client’s business more successful and offer maximum satisfaction
to their clients.