<br><div><div><b><i><u>1. Invest in Google AdWords</u></i></b></div><div>One of the fastest ways to drive traffic to your eCommerce site is to pay for it. Luckily, even those on a limited budget can afford to pay for some advertising using Google AdWords.</div><div><br></div><div>Google AdWords is a pay-per-click advertising method designed to draw more people to your eCommerce site. This means that you only have to pay for your ad when someone clicks on it, views your video, or calls your business.</div><div><br></div><div>here are several ways to take advantage of this advertising strategy:</div><div><br></div><div>Show your eCommerce shop’s ads in Google search results</div><div>Display text or banner ads in Gmail, on websites, or in apps</div><div>Showcase video ads on YouTube and target your audience based on their interests or demographics data including age and location.</div><div>Promote your online store’s app across Android and iOS devices</div><div><br></div><div><br></div><div><b><i><u>2-Content Creation:</u></i></b></div><div><br></div><div>As far as the online e-commerce store is concerned, content is of utmost importance. Content is what will ultimately establish your credibility in your particular market segment. Content not only serves in creating traffic through search engines but also helps in converting that traffic into sales. As content interacts directly with the audience, it builds a direct connection with them, thus leaving a greater impact. Content in form of articles, blogs or even video presentations, will allow you to build a healthy relationship with your visitors and give them a reason to visit you in the future.</div><div><br></div><div><b><i><u>3. Leverage SEO</u></i></b></div><div>If you are going to add content creation into your overall marketing plan to increase eCommerce traffic, it’s important you understand the role SEO plays in helping drive traffic to your site.</div><div><br></div><div>SEO is a marketing tactic used to help your eCommerce site “get found” in search engine results by people interested in what you have to offer.</div><div><br></div><div>When it comes to SEO, there is a lot to take in all at once. However, focusing on the basics will get you started in the right direction.</div><div><br></div><div>Take a look:</div><div><br></div><div>Add keywords related to your eCommerce shop in your blog content</div><div>Include external links in your content pointing to relevant experts in your industry</div><div>Create a web of internal links so Google indexes your entire site</div><div>Create a sitemap and submit it to major search engines</div><div>Include keyword descriptions on all product images</div><div>Write detailed meta descriptions</div><div>Optimize your website to perform at top speeds</div><div>Build links pointing to your content from high-quality sites</div><div><br></div><div><br></div><div><b><i><u>4. Start a Referral Program</u></i></b></div><div>Starting a referral program is an easy way to utilize existing customers and drive traffic to your eCommerce site. For instance, Evernote offers users the chance to invite friends to sign up in exchange for free premium services.</div><div><br></div><div><br></div><div><br></div><div><b><i><u>5-Submit Guest Blogs</u></i></b></div><div>While creating killer content on your eCommerce site is necessary for engaging loyal customers and attracting new people to click on your site, do not underestimate the power guest posting has on your site traffic either.</div><div><br></div><div>Take for instance, SitePoint. Dedicated to inspiring, informing, and engaging the web community, SitePoint encourages experts in their field to submit guest posts.</div><div><br></div><div><br></div><div><br></div><div><b><i><u>6- Email Marketing</u></i></b></div><div>It should come as no surprise that building an engaging email list is one of the most effective methods for driving traffic to your online shop.</div><div><br></div><div>One of the biggest mistakes you can make as an online shop owner is to focus so much on attracting new customers that you forget about everyone else.</div><div><br></div><div>You can launch email campaigns to target new customers that have never purchased from you before, existing customers that have purchased from you in the past, and even lost customers that abandoned their cart sometime during the purchase process.</div></div>

Ways To Drive More E-commerce Store Traffic Without Buying Ads

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