Content
marketing is a strategic marketing approach which has become the most important
activity in today’s businesses be it B2B to B2C. It is the present &amp; the
Future of marketing.

Content
marketing is a way of creating an appropriate, valuable, and relevant reading
material about the product or services for the target market instead of
directly pitching it to the end customers. It is somethings which builds trust
and trust is something on which customers make purchasing decisions. It has consumed
the overall market and became the best approach of marketing which is much
faster and reliable.

 Facts depict
that “76%
of B2B organizations plan to produce more content in the next year. And 51%
plan to spend more on their content marketing next year. Seventy-two percent
say creating more engaging content is their top priority for them.”

 Right Channels:

 Once you are
handy with a great content, we need to find the right channel to publicize it.
Because, there are multiple channels for circulating content digitally. But, we
need to find out the best one as per the target audience we are focusing and
find out which would be the right channel for that type of content.

 We will talk
about the three channels:

 1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Social Media content marketing

 2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Audio and video content marketing

 3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Online communities and forums.

&nbsp;

 The graph below shows the success of content marketing on
different channels for a B2C business.

Post image # 2

Source: <a href="https://websitedesignphoenix.com/social-media-b2c-content-marketing/" target="" rel="">Website Design Phoenix</a>

 So, one must
identify the goals and derive a strategy to find out which is the best channel
for reaching out to the relevant and the maximum target audience.

 Social Media content marketing: 

Content and
social media go hand in hand. Content is the base of the social media which
keeps millions of people involved and thus drives the social media. And social
media is the platform, where people listen, monitor and derive a great engaging
content. Social media has become a necessity for all the businesses. So, one
needs to understand the behavior of the target audience on every social media
platform to find out what type of content is a best fit and accordingly, develop
a dedicated plan for every channel.

Find below a
graph showing the effectiveness of different social media channels for B2B and
B2C business models:

 Post
image # 3

Source: <a href="https://www.brafton.com/news/wheres-roi-b2bs-say-theyre-using-social-marketing-arent-effective/" target="" rel="">Brafton</a>

 How to
Identify the best social media channel for your business:

 1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Where does your target audience
spends more time?

 2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Which channels are your competitors
mostly working on?

 3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What type of content you are
circulating?

 Different Social Media Platforms:

 a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Facebook – Facebook is the most widely
used and have around 1.5 billion users with around billions of active users in
a month. These users are in between the age of 12-65. The post with a great
content goes viral. It needs a multimedia post with images and videos which
keeps the audience engaged. This is mainly for the B2C businesses, as it
targets the end users who are mostly online. There are many ways of circulating
content on Facebook like:

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Brand
pages, Profile posts

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Posting
in relevant groups

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Paid
Facebook Ads

&nbsp;

 Post image # 4

&nbsp;

 b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; LinkedIn – LinkedIn is a professional
social media platform which is widely used by professionals for business
related interactions and the most widely used channel for B2B businesses and
the best hunting ground for great content marketers. The ways to leverage the
use of LinkedIn is:

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Posting
content on Pulse

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Posting
in relevant groups

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Paid
LinkedIn Ads

&nbsp;

 Post image # 5

&nbsp;

 c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Twitter – Twitter has 319 million
monthly active users who do around 6K tweets/ second to around 500 million
tweets per day.&nbsp; It is a widely used
influential platform which increases the engagement of the tweets based on
different # tags for every post. Be it politics, entertainment, sports, music,
events, or any business. Twitter is used for both types of businesses, be it
B2B or B2C. As every type of end customer is found here. Like Facebook and LinkedIn,
we can circulate content in 3 ways:

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Making
tweets and retweets with relevant # tags

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Posting
moments

 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Paid
twitter ads.

 Post image # 6

&nbsp;

 d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Instagram – Instagram is a Facebook
acquired channel which has an average of 500 million active customers every
month. Its popularity talks in images, videos and slideshows, and it is also a
widely used social platform for sharing wonderful images with the relevant #
tags. And thus, it is mostly used by B2C businesses. It allows businesses to
attract your target audience with attractive images through posts, direct
messages and paid ads, but does not have the option to hyperlink the images.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 

Post image # 7

&nbsp;

 e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Snapchat – Snapchat is a popular social
medium for sharing images with exciting filters, which makes it worth trying.
Snapchat is a tool which can be used by businesses to frame a story to tell to
its viewers. And it can be used by brands to promote their product or upcoming
events. It is mostly suited more for a B2C businesses.

&nbsp;

 f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pinterest – Pinterest is like
Instagram which is widely used for sharing excellent images along with a great
content. It is quite like Instagram, but with an advantage of hyperlinking the
images with your website link / webpage. Pinterest is dominated by the feminine
demographic and if that is your target market, then focus on it. It helps the
B2C businesses to generate more traffic to the website.

 Post image # 8

 g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Tumblr – It is a viable and an
important channel on the list of the content marketers to create and share
great content. Tumblr has round about 300 million blogs and 1 billion Tumblr
posts per month. Users post images, gifs along with relevant content to reach
out to the consumers.

 Post image # 9

&nbsp;

 h)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; WhatsApp – WhatsApp acquired by
Facebook is not only a messaging application for users but can be a good source
of reaching out to directly the potential end customers. It is being used by
millions of users worldwide. Like Facebook and Instagram, this is mostly used
for targeting direct end customers in B2C business model. The broadcast feature
allows a content marketer to send messages along with images and videos in bulk
to all the contacts.

 Post image # 10

&nbsp;
 i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Get
Social – Last but not the least, get social is also a platform businesses can
use for the content marketing. 

 So, at the end I would like to
summarize by saying that content marketing is the most used and a must to do
activity that is effective for today’s businesses because it attracts the potential
buyers, converts them to clients and finally promotes the business. And the
brands social media presence helps targeting maximum potential and current
customers and creating a buzz digitally. As rightly said, “Content
builds relationships. Relationships are built on trust. Trust derives revenue.”

The Ultimate Guide to Content Marketing

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