Off late, most of us have encountered ladies putting up solo
pictures of themselves on the social media 10 years ago and now. Continuing
from #icebucketchallenge and #kikichallenge it is the latest trend that is
filling up our social media profiles. It is good to see ladies embracing their
beauty and in return, rejoicing over the comments like “wow you look
transformed” or “you’ve changed for the better”. Keeping the all praises aside
there are two important trends that are also developing along with the
#10yearchallenge. 

 One is the critics who believe girls have nothing better to
do than to be self obsessed and think of it as another opportunity to put up
another picture of themselves. True, they have the right to form opinion, but
they ought not label it just as an attention seeking stunt. Women, as their
inherent nature, personify the very idea of beauty. The Hindu mythology is
filled with instances of beautiful women, devis and apsaras, who exhibited impeccable
charm and made even the greatest empires fall. Ahalya, it is said was not born from a woman, she was created by
lord Brahma himself using his
creative energy. Such was her beauty that Indra
was so mesmerized that he abducted her from her husband and in return, had to
suffer a curse. Damyanti, the
princess of Vidarbha region was so beautiful that demigods like Indra, Yama, Agni descended from heaven
to participate in her swayamvar.
Hence, it boasts of narrow mentality when people say ladies need recognition if
they post their pictures. Beauty is their inherent characteristic, and there is
no harm if they display it. They are definitely not seeking recognition from
the patriarchic society which has conspired since ages to demolish their
aspirations. It’s good to see ladies are now rubbishing such criticisms saying
“kuch toh log kahenge, logo ka kaam hai kehna”

 Second, interesting thing to note about the #10yearchallenge
is that we have seen a greater number of ladies aged 20-30 years taking up this
challenge. Why is the 30+ age group shying away from it? One possible reason
can be that they think that they have passed the so called age where beauty
figures in one of the important things in their lives. They have better things
to take care of- work, family, health, deadlines to name a few. Quoting a line
from a famous writer when asked if looks mattered to her at 40, her reply was
“looks-wise, we reached the summit a long time ago.” Reaching the summit should
not form the basis of cutting off from your basic essence, which has been
engrained within you. Just a few freckles here and there shouldn’t stop anyone
from expressing themselves. Besides, dermatologists and plastic surgeons are
raking in huge amounts of money today by making ladies revisit their “sweet
sixteen” look. So if you have made a few trips to the dermatologists, meaning
beauty does form a part in your hectic routine, why subscribe to the so called
“ancient wisdom” that after 30, beauty is a thing of the past? Go ahead, put up
that picture of yours and you are definitely going to get a “Wow you look just
like when you were sixteen!”

Ten Year Challenge

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