SEARCH ENGINE OPTIMIZATION plays a crucial role in online marketing. As the name suggests it is used to optimize the search engine. The search engine like Google, Yahoo, etc. Is used by almost every person around and to let your website be displayed in the top search, SEO is used and applied. Application of proper SEO techniques helps to take the business to the next level and gain better exposure online. Also it attracts more traffic and response online which helps in building a successful website. It optimizes the traffic from diverse sources to a particular page. Also, it helps in having repetitive visitors. It assists the website to get a good ranking at Google and various other search engines. It brings the website in the front line.
If you are a marketer or savvy business owner, you know that SEO plays a major role in your long term digital strategy.
1. Your business has little reliance on digital marketing
If digital marketing is a critical part of your business model, like an online retailer, then you’re more likely to need some sort of in-house team. However, if your business model is not entirely dependent on online marketing and your digital presence, then there is less reason to do your SEO in-house.
2. You can’t afford to hire in-house
Your budgets are also a big consideration, as hiring in-house can be expensive. A good in-house SEO resource will cost on average $75k/year, and when you add benefits you’re looking at $90k. Can your company afford this? Compare this to an agency, where an average retainer for SEO is $4-6k per month, depending on how many website properties are being optimized. Agencies can often be a much more affordable option, particularly for small and medium sized companies that do not have a lot of resources.
3. You want to best SEO talent working on your business
The biggest positive to outsourcing SEO to an agency is the skill set and expertise you receive. The online marketing world changes quickly and search algorithms are continuing to evolve so keeping up with those changes is critical.
Agencies tend to have a larger team of SEO experts, and firms that specialize in SEO will have a larger, more diverse set of talent and skills.
4-SEO Is More Difficult Than You Think
A true SEO expert knows all of the elements that contribute to your SEO ranking. That includes keywords but also gets into how your homepage is designed and how easy it is for visitors to navigate your website.
5-Your Time Is Precious
If you run a website for your business, you’ll know how much time it takes to manage. You have to deal with aspects like sales orders, social media marketing and more. On top of that, you still have to handle the usual tasks that a business demands each day. Time is a precious commodity for entrepreneurs
6-You Can Achieve A High Return On Investment
Obviously, SEO services don’t come for free. But, when you outsource your search engine optimization, you can enjoy a high ROI. In fact, it’s safe to say your SEO costs will get covered with ease. And you’ll soon be growing your business with the extra brand exposure
7-You’ll Learn More About Problems With Your Website
You might think that your site looks brilliant and has the right formula to attract new visitors. But, did you know it’s likely you could be making some mistakes and not even know it? For instance, the way that you link to pages could be wrong
Most overseas SEO agencies employ young people. They are more dedicated, more innovative and ready to face any challenge. They keep up with current SEO trend and any changes from the search engines.