How
to Make Money on YouTube using Influencer Marketing

Traditional
online marketing tactics is not working for many reasons. Average click through
rates for display ads is decreasing and more and more consumers are using ad
blocking technology. This is a big challenge for online marketers and brands
are looking for alternative methods of marketing.

YouTube
is the best platform for marketing not only for it is the second largest search
engine in the world but it also has over one billion active users every month.
The site is a great place for creators as well as the brands. YouTube
influencer marketing rise helped the brands understand that they need to shift
the focus.

Influencer
marketing

Influencer
marketing is defined as the process in which individuals who can influence
specific target audience or medium are identified and activated to be a part of
the marketing campaign of the brands with the goals of increase brand reach,
boost brand awareness, sales and engagement.

Audience
trusts the brands that their favorite influencers promote. Influencer marketing
is more effective than direct marketing. People prefer YouTube influencers than
traditionally popular celebrities for product endorsement.

Benefits
of Influencer Marketing for Brands

There
are many benefits that brands can get with YouTube influencer marketing.
Benefits are based on the goals set for the marketing strategy. These include
the brand awareness, authenticity, building trust and client acquisition and
sales leads.

Finding
influencers for YouTube influencer marketing

The
first step to launch influencer marketing on YouTube is to find the right
influencers. Top influencers accept offers that come through the agencies they
work for. This is the right way for people who have the budget to spare. Let us
see the other ways to contact YouTube influencers.

YouTube
influencers usually share their email addresses in their about sections. There
is no guarantee that the message sent is read by them or they will respond to
them. Using an influencer marketplace is beneficial as we can be able to see
their past projects and the reviews they got from others. It is also possible
to see the number of subscribers they have and the total number of views.

Influencer
marketing mistakes

Influencer
marketing is very valuable in the marketing strategy. Choosing the right
influencer is important to reach the goals of influencer marketing. Mistakes
should be avoided when choosing the influencer. Do not just look at the number
of subscribers and video views of the influencer. Also consider other metrics
such as engagement, relevance, reach and consistency. Do not approach
influencers without having a marketing strategy. Define the goals of the
strategy before choosing the influencer. It might be to boost site traffic or
increase brand visibility. Influencers can be expensive. Therefore keep in mind
your budget before choosing the influencers. See that the quote of the influencer
meets your budget. Negotiating is normal in influencer marketing and so do not
hurry.

Influencer
marketing important steps  

Influencers
are very important for YouTube and they brand value to the brands. A healthy
relationship between the brands and the influencers is beneficial over the long
term. Here are some best practices to make money using influencer marketing on
YouTube.

·        
Influencer
marketing campaigns will not be able to hold the attention of all the followers
of influencers. Most of these campaigns also require compelling story to get
maximum benefits.

·        
YouTube
influencer marketing content should be creative.

·        
Brands
who decided to work with YouTube influencer, they should not consider the
following they have but they should look for the one that fits in with their
brand. Small and upcoming influencers may also have more engaged audience.

·        
Brands
should respect the contribution of the influencers. Influencers decide work
with the brands only if the brand is relevant to them and their audience.
YouTube influencers spend hours to create content that their audience want and
to ensure that they meet the expectations of the audience.

·        
To
get more benefits, brands should give creative freedom to the influencers. They
just should give the context and guidelines and allow them to create the
content because influencers better have the understanding of what their
audiences want.

·        
Before
going live with the campaign, review the content.

·        
After
publishing the YouTube video, promote the video. Make sure that the right calls
to action are included in the video so that people keep clicking it.

·        
Pay
the YouTube influencers fairly and competitively. YouTube creators usually
charge based on the subscribers they have, engagement rates and average views
per video.

·        
Following
the above steps will ensure that the video created is a winning collaboration.

How
influencers make money with YouTube influence marketing?

People
trust YouTube influencers more than the brands. Influencers connect the
companies to the consumer. They suggest or recommend products on behalf of the
companies. There are different income possibilities for influencers. They can
make money by creating high quality videos for promoting business or products
or services through YouTube videos. 

YouTube
influencers can help to boost and existing brand or build a brand from ground
up. Influencers can help in reaching wider target and can be effectively used
to tell the brand story and also help in making money.

Working
with YouTube influencers is worth the investment and effort. Choose the
influencers to work with carefully and give them freedom in content creation.
Influencer marketing suits every brand if done well.