Logo is the piece of art that represents an organization and is one of the major aspects that people get in their mind when they think of the organization. You would have seen certain huge companies like Google, Microsoft giving great attention to these logos and updating them at times, which signifies the importance of the logos. As the logo acts as the face of the organization at multiple places, the need for it to be inspiring is much higher. Inspiring not only refers to the attractiveness but also conveys the need for meaningfulness in the logo. The face is the index of mind and thus the logo must be deeply connected with the company. Because at the end it’ll be representing the company and hence it should be raised from the core of the company. To start making a logo, knowing the values that need to be reflected by the logo is the primary step. Nike’s swoosh logo is one of the iconic logos that still stands out of the competition and has earned a great reputation. It represents Goddess of victory, speed, sleek and much more. You will be amazed on seeing the worth of the logo. Don’t believe me? Just Google it. This logo is simply structured to showcase the values at just a glimpse. After noting down the values, competitor analysis can be done to know the details of other players in the same field. Making a logo similar to that of a competitor will not let you stand unique and hence you’ll just be a +1 to the thousands out there. After getting a better understanding on the values and the field, it is time to put your creative hat on your head and start creating a sketch. Along the way, fix the colors for elements of the logo. Colors play an important role in the logos. Microsoft windows logo provides meaning just by playing with colors. Google logo shows a great deal of message just by its typography and colors. A logo can be an emblem, word-mark, abstract icon etc. The type of the logo that best reflects the value can be used.<div> Making a logo scalable and with longer lifespan is as essential as making it impressive. The logo should not be too intricate such that it gives different looks when it is scaled down or up. Also, it may affect legibility. Making a logo on the basis of the current trend may be attractive at that period but when the trend fades away, the logo may become obsolete. Designing a logo that stands unique for decades is more important than making it just for the sake of trend. It is important to ensure that the logo is usable on different platforms such as websites, T-shirts, printed medium etc. <div> The logo can be properly digitalized and can be saved in required formats such that it can be used for future needs. These are the basic steps followed by me on the logo designing process. -NithinCPcbe If you’re looking for a freelance graphic designer who can work with you to create a logo, I’m here. You can text me or call me at 9043366670. I’ll be glad to work with you. </div></div>

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