how to be a successful digital marketer
The role of a digital marketer has evolved over the last decade from merely being an SEO and web content specialist to creators, analytical thinkers, and data drivers. Let us look at some qualities or best practices that digital marketers must adapt to in order to emerge successfully. Compared to various other business functions, it is the marketing wing, and more so digital marketing in today’s age of the Internet of Things, that houses the maximum touch points and feedback routes from the consumer. Leveraging their extensiveness of customer interaction, digital marketers must map these triggers and reactions to the objectives of the business and the organization’s marketing mix. As is the case with every business function, digital marketers are also required to coalesce with the various other verticals and practices in an organization in order to achieve the shared objective. An isolated pool of purpose would do more harm than good. Hence, a view of various other functions in an organization, their nuances, principles, and operations would be greatly beneficial. It is essential for a successful digital marketer to bring to the table a whole bag of qualities, most important of which are strategic thinking, creativity and business data analytics. The first two ensure campaigns and marketing activities are well rounded and holistic while being adept at data analytics can help marketers analyze these very strategies to better themselves. A good digital marketer should be able to ascertain which digital marketing tool works best in a certain situation. Choosing wisely between tools such as affiliate marketing, paid/organic social media, email marketing or display targeting among many others can help reach objectives in a more cost-effective manner. While some tool may be the trending favorite according to industry experts, a good digital marketer should be able to ascertain what works best for his objectives, budget, offering, and mix. Soft skills go a long way in starting things on the right foot and developing lasting business relationships. Whether it may be with vendors or fashioning appropriate messaging for potential customers, communication skills, social intelligence, attitude, body language certainly go the extra mile.