In touting its "tailored business experience," has Amazon come through on the promise of Amazon Business two years later? Its growing number of customers certainly think so.
"We have our Amazon Business account to mainly take advantage the Amazon Tax Exemption Program," states Rob Boirun, chief executive officer at The Reviewster Network.
"So, in addition to getting tax free purchases, we love the program's ease of use in ordering and reordering our most common items," Bourin says. "When we run out of printer toner, or other office supplies, we can easily order within a few seconds and the items are in the office two days later.
"Bourin says his company has also used Amazon Business for larger purchases – leveraging payment options where the firm can split up the payments between different people in the company. "For example, we purchased a new Wi-Fi router and were able to 'split up' the bill so that four different people using it would each pay 25 percent," he adds.
Business experts say there are ways that Amazon Business helps some companies more than others, and those decision makers should know that before signing on with the program.
"Amazon Business works the best when you have products that can be purchased in bulk for businesses," notes Chad Rubin, an e-commerce business owner and a "Top 50" Amazon seller. "That's a big benefit, as you can incorporate bulk pricing to boost sales and provide a discount to businesses who need a larger amount of your product.
"Rubin points out that when Amazon Business customers use bulk pricing, they can reach a new audience that tends to spend more – mainly with businesses and corporate accounts.
"It definitely helps when you use bulk pricing to attract customers who need more of certain products," he adds.
Krista Fabregas, ecommerce staff writer at New York City-based Fit Small Business, who regularly chronicles the progress of Amazon, on both the consumer and business side, and who also sells regularly on the site, says that selling on Amazon "definitely has pros and cons, but is often worth the effort for a variety of sellers.
"It's especially ideal for manufacturers to reach buyers direct, Fabregas notes. "The first trick for success on Amazon is having at least a 250 to 300 percent markup (or more) over cost (her experience is based on a retail plus/$30 price point). "Any lower and Amazon's high seller fees quickly eat into profits," she warns.
As Fabregas says, there are upsides and some downsides in using Amazon Business for your company, with the former seemingly outweighing the latter.
See if there isn't a good business case for leveraging Amazon's enterprise side for your company. In that sense, it's good to have the 800-pound gorilla on your team.