The times have changed. There exists different forms of Social Media Marketing.
It is a lot more than only posting a few times a day on social media platforms and running ads.
You may have heard this quote ” Jo Dikhta Hai, Wo Bikta Hai “( What is Seen, is Sold ).
Exactly so, if no one knows about you, your products and services then who will come to buy from you and to whom you are going to sale your products and services ?
So, it’s a mandate in today’s date to have a strong online presence. And of course it’s not a one day game, it takes time and effort to build your brand, engage your audiences, and increase sales.
Let’s dive deep into it.
 
What is Social Media Marketing (SMM)?
Social media marketing (SMM) is the practise of using social media platforms to build a company’s brand, promoting products or services, increase sales, and drive website traffic. It also gives businesses a way to interact with current clients or customers and attract new ones.
This includes posting high-quality content to your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements.
The key point is: In order to effectively use social media to market your brand, it’s crucial to reach out to your target market and customers where they are already engaged in social interactions.
 
Why Social Media Marketing (SMM) is important?
Can you imagine that there are currently more than 4.55 billion active social media users worldwide?
Globally, social media users account for 57.6% of the total population which means that more than 50% of people use social media on a regular basis, or at least once a month.
Over 1 billion monthly active members are present throughout the top seven social networks.
Facebook is the most popular social network, followed by YouTube and the rest of the Metaverse, which includes WhatsApp, Instagram, and Facebook Messenger.
You may miss out on a quick, affordable, and efficient way to connect with over half of the world’s population if you’re not utilizing social media as part of your marketing strategy.
Now let’s take a look at how social media may help you connect with your target audience, engage with customers, and build your brand.
 
Benefits of Social Media Marketing (SMM)
Increase brand awareness : Platforms like Facebook, Instagram, or Twitter are ideal places to reach new and highly targeted potential clients/customers because more than half of the world’s population uses social media. On social media, individuals also interact with other unknown brands.
<code>Researchers said that 83 % of Instagram users claim to find new products on the site. They ran a Facebook campaign to increase brand recognition for a company named Stillhouse Spirits among outdoor enthusiasts and as a result obtained a 17-point jump in ad recall (a campaign metric for determining how memorable an advertisement is to a target audience)</code>
It will also help to personalize your brand to your targeted audiences.
One of the most important business benefits of social media is the ability to make genuine human connections.
You can showcase how existing customers or clients are using and benefiting from your products or services while introducing your followers to the members of your company.
Trust is built through authenticity and social media is the best place to be authentic!
Show how you’re living up to your brand values, how your product or service actually works, and how you’re prioritizing the needs of your employees or team members and customers or clients.
According to a 2021 Pew Research Center study, 70% of social media users log in at least once per day, and many people (49%) admit to checking social multiple times per day.
In fact whenever a fan or follower logs into social media, you have the opportunity to connect with them. Keep your social media posts engaging and informational and your followers will be happy to see new content from you in their feeds, keeping you top of mind so you’re their first stop when they’re ready to buy.
Boost website traffic : Social media posts and advertisements are effective ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as a new post is published.
Participating in social chats can also help you increase your visibility, attract new people’s attention, showcase your expertise, and drive traffic to your website. (However, make sure to go beyond self-promotion to provide genuine value!)
Include your website address in all of your social media profiles so that people can learn more about you with a single click.
Generate more leads : Potential customers can express interest in your company and products through social media in a simple and low-commitment manner.
Lead generation is such an important benefit of social media for businesses that many social networks provide advertising formats designed specifically to generate leads.
Increase sales : Your social accounts are an important part of your sales funnel, which is the process by which a new contact becomes a customer.
Social networks will become increasingly important for product search and ecommerce as the number of people using social media grows and social sales tools evolve.
Collaboration with influencers : Consumer decisions are heavily influenced by recommendations from friends and family, as well as reviews.
When you get people talking about your product or company on social media, you increase brand awareness and credibility while also increasing sales.
Collaboration with influencers—people who have a large social media following , can draw that following’s attention to your brand, is a key way to drive social word of mouth.
Advertising : When you have more funds to expand your social media marketing, consider social media advertising. Social media ads enable you to reach a larger audience than just those who follow you.
Nowadays, social media advertising platforms are so powerful that you can choose who sees your ads. You can also create target audiences based on demographics, interests, and behaviors, among other things.
Different Platforms for Social Media Marketing
1. Facebook
Users : &nbsp;There are approximately 2.9 billion daily active users worldwide.
Audience : A balanced mix of Generation X, Generation Z and Millennials.
Industry impact : B2C
Best for : Brand recognition; advertising
Facebook is the most popular and well-established social media platform. Since its inception in 2004, it has proven to be a valuable resource for B2C businesses, providing advanced advertising tools as well as organic opportunities.
2. Instagram
Users : 1 billion active monthly users
Audience : Generation Z and Primarily Millennials.
Industry impact : B2C
Best for : High-quality images and videos; user-generated content; and advertising
Despite the fact that Instagram was only launched 12 years ago, it has taken the world by storm. Instagram is where brands go when it comes to sharing visually appealing content. Another feature that distinguishes the platform is its advanced ecommerce tools.
Users can now discover brands, browse their products and/or services, and make a purchase without ever leaving the app, making Instagram a difficult platform to compete with.
3. Twitter
Users : 368 million active monthly users
Audience: Millennials
Industry impact : B2B and B2C
Best for : public relations, customer service, and community development
While Instagram emphasizes visuals, Twitter emphasizes words. Since the days of 140-character Tweets, the platform has grown to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments, which allows you to share interesting content with your followers.
4. LinkedIn
Users : There are 849.6 million users worldwide.
Audience : Baby boomers, Generation X, and Millennials.
Industry impact : B2B
Best for : business-to-business relationships, business development, and social selling
LinkedIn is the professional cousin of Facebook. It’s possibly the only platform with a clearly defined audience: Working professionals who want to network and find new opportunities.
As a result, it is ideal for B2B companies looking to identify key decision-makers and build an industry-specific community.
5. YouTube
Users : Over 2.6 billion monthly&nbsp;active users worldwide.
Audience : Primarily Millennials, but a diverse range of gender and age demographics are represented.
Industry impact : B2B and B2C
Best for : Brand awareness, long-form entertainment, and instructional videos.
YouTube is the world’s second most visited website, according to HootSuite. Furthermore, marketers regard it as the best platform for community building.
In addition to being a very popular platform, its users tend to stay on it for longer periods of time because it features mostly long-form content, making it an ideal platform for sharing educational content.
Others
6. Messaging Apps (Message Privately): WhatsApp, Messenger, Wechat
7. Photo/Media Sharing (Share photos, videos and more): Imgur, Vimeo, Snapchat
8. Blogging &amp; Publishing Networks (Long Format Content): WordPress, Tumblr, Medium
9. Bookmarking &amp; Content Curation (Discover, save and share content): Pinterest, Flipboard
 
Conclusion
With over 70% of internet users active on social networks, spending at least one hour per day on average, it can be concluded that social networks have become a sort of reality in which people communicate, interact, and, obviously, trust.
Also keep in mind that more than 60% of those users access social networks via mobile devices, with strong indications that this percentage will only rise in the coming years.
In such a world, one has to admit that social networks are a new dimension of reality that has also entered the business world.
The findings published by business professionals and marketers support the fact that social networks can provide numerous benefits to businesses. This is why social media marketing is no longer considered experimental, but rather an important part of the business world.
So what you are waiting for?
Grab this opportunity now.

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