Everyone knows that having a strong brand is important, but what does this do for a company?
"Branding" seems to be something that startup companies are constantly listening to. If you've ever visited an entrepreneur conference or watched an online startup business video, chances are you've heard the word brand hundreds of times in an hour.
So what's the big deal about branding? What are the benefits of branding? Will a strong brand set a business apart and give it an advantage against its rivals?
Any great business marketing company will tell you: Yes. Having a strong brand will help a business to stand out and surpass the competition.